Omar Yunes Adding Value to the Sushi Itto Brand through his Hard Work and Passion for Food Business

Making it big in the food and restaurant business is always challenging and highly competitive. In Mexico, many fast food chains are trying to win the hearts of the people to grab the significant share of the multi-billion dollar fast food industry. However, one of the brands that have become hugely popular in the country is Sushi Itto, which is a Japanese fast food restaurant. Omar Yunes is the owner of 13 Sushi Itto franchise in the country and is named among one of the most successful, enterprising, and charismatic entrepreneurs in Mexico. Recently, Omar Yunes won the Best Franchisee in the World Competition that took place in Florence, Italy. Numerous franchisees from 34 countries participated in the event, but Omar Yunes was named as the winner after the judges evaluated participants on various set parameters.

Over the years, Omar Yunes has played a vital role in making Sushi Itto a famous brand in the country. In a country where Japanese cuisine was not very popular, Omar Yunes made it one of the favorite cuisines. The branding and marketing strategies used by Omar Yunes on a local level to increase his sales and business are unique, which also played a crucial role in getting him brownie points at the BFW competition. Omar Yunes is a down to earth man, and after winning the contest, he gave credit to his workforce for helping him achieve the success he and his outlets enjoy today. Omar Yunes mentioned while receiving the award that winning such a fiercely fought competition wouldn’t have been possible without the effort made by over 400 employees working in 13 Sushi Itto outlets.

The number of stores owned by Omar Yunes accounts for nearly ten percent of the total Sushi Itto joints. Omar Yunes started off by opening the first Sushi Itto franchise when he merely 21. However, he ensured that he made his first business venture a success by putting in a lot of effort. It is what helped him gradually expand his business and open many Sushi Itto franchises across the country, located in Mexico City, Veracruz, and Puebla.

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