Google has a lot of say over what a person or business’ reputation is. The way items are indexed in the search engine creates impressions in the mind of those who perform a search. Google’s rules for indexing and removing websites is based on internal policy. A very newsworthy change has been implemented by the company. Essentially, “defamatory content” is no longer being removed from the search engine’s listings.
In years past, attorney associated with libel and defamation cases would ask Google to remove URLs presenting derogatory information and Google would honor the requests. In a recent article by onlinereputationreviews.com, Google has changed its policy and does not automatically remove the URLs. Some URLs removal requests may be granted, but a significant number of said requests are declined.
The entities impacted by the presence of derogatory online content might be very unhappy to hear about this new policy. Someone who wins a libel case and then discovers the libelous and untrue comments live on via Google results is sure to be extremely concerned. The concern should be shifted into action. The specific action must take the form of contacting a reputation management firm.
A reputation management firm is capable of taking several steps to reduce the effect of negative content in the search engines. Creating a series of completely new websites designed to promote a person or business is one method. Creating various different blogs with a number of promotional entries is another. The intended purpose is the same. The new websites, blogs, and content are all indexed by Google and take positions in the search engine results. The negative content suffers the effect of being driven down past the first three pages and out of sight.
The reputation management process has to be a deliberate and sustained one to achieve a desired outcome. Those who want to see the current Google landscape changed must give the reputation management firm enough time to achieve the outcome.
Google’s recent decision to be unresponsive to requests related to libel and defamation cases should not be ignored by those in the public eye. The reports reveal a critical truth. Caring for an online reputation is a personal responsibility. Nothing must ever be left to chance.