People, employers and customers find businesses and people on the internet instead of using the local phone book. Nearly 90 percent of the public use Yelp or LinkedIn. Both sites have quickly become heavily visited sites for customers looking for information.
In today’s market, a small business’s online reputation is everything. Negative and positive reviews about a local business can paint a favorable or unfavorable picture about the business. Every day thousands of Americans are looking for a place to eat with written reviews. Google Local can be easily tapped in to through Google maps, it is as simple as a click. However, what is said there determines whether a customer will go to that particular restaurant or avoid it all together.
It is important for the small business owner to be able to track his or her online reputation. This a key factor in driving a small business’s revenue up or down. Business owners can bury bad news in a variety of ways. The best way is to hire a reputation management company. A reputable reputation management company will be certified by the Online Reputation Management Association. The reputation management team of each company can bury negative search results.
Some companies use bloggers and journalists to cover their businesses they monitor. This can give small business owners a huge boost. It sends traffic to their sites and builds a small business’s credibility, while getting free advertising. Most companies will handle the day-to-day activities by responding to reviews, optimizing profiles, and managing online advertisements. The account managers at most reputation management companies will work with small businesses to create a plan that will help a company reach their business’s goals.
A small business’s reputation online can and will create significant revenue for the business. It can simply be a matter of relying on an excellent online reputation management company to help boost the business and putting the best foot forward. Among millennials, individuality stands out more than a cleverly written advertisement.
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