Sometimes it is very hard to decide what to wear. Deciding which new outfit to purchase for your next outing to the gym or morning job can also be a bit daunting. Not to mention time consuming. Wouldn’t it be great to have someone to do this for you? Someone like a celebrity? Maybe Kate Hudson? Well, that is entirely possible now, thanks to a new online company named Fabletics. Fabletics brings you close to feeling as if Kate Hudson herself is helping you pick out your athletic wear.
Kate Hudson has been doing very well with her teammates Adam Goldenberg and Don Ressler. Her company, Fabletics and its recent male focused variant, FL2 on adweek.com, has been making quite a name for itself. Beginning as an online retailer, Fabletics has been opening brick and mortar storefronts in many locations, including Ohio, Las Vegas and several others. Forbes reports that it would not be surprised to see as many as 100 new stores opening in just a few years.
Hudson and her team created Fabletics in 2013, and opened its first offline storefront in 2015. The team has a definitely unique way of operating, a quality that shows in their unique yet effective marketing tactics. Kate Hudson shoots videos with her cell phone, and those videos find their way into the company’s commercials.
Becoming a member of the Fabletics family has many benefits, including outfits that are picked and personalized just for you being sent to your door at the start of every month. Membership dues are paid monthly in the amount of $49.95. After becoming a member, you will need to answer some questions about yourself to help Fabletics choose the products that are just right for you. Questions include the types of workouts you enjoy, as well as what you like and dislike in terms of fashion. This information is used to provide you with athletic wear chosen just for you based on your preferences on Mic.
Fabletics is making a name for itself by doing things different. There is a very friendly and personal feel that its members enjoy. They also enjoy not being deadlocked into a monthly contract, and on any months that members do not use the service, they are able to skip that payment. Fabletics does a good job at managing itself as a business as well as providing members the opportunity to enjoy their workout regimens and feel Hollywood fashionable at the same time.